Product testing - articles in barter settlement written by Blog's Team:
They are placed on the homepage - with the possibility of determining the broadcast time.
They can be labeled and the recipient can navigate from the menu e.g. Hair, Beauty, Lifestyle.
They are highly ranked in Google.
Marking in accordance with UOKiK requirements - Sponsored post.
Short post - up to 1000 characters, one link, one photo in the post - equivalent in product value to 150 PLN.
Medium post - up to 2000 characters, 1-2 links, 2 photos in the post - equivalent in product value to 200 PLN.
Long post - up to 3000 characters, 1-3 links, 3 photos in the post - equivalent in product value to 300 PLN. Extra long post - up to 4000 characters, 1-4 links, 4 photos in the post - equivalent in product value to 400 PLN
The provided rates do not include the option to purchase photos. However, the client may use the photos from the post on their social media if they do not remove the logo and credit the creator.
The categories considered for barter collaborations include:
• Body and hair care cosmetics, grooming accessories, nail care accessories
• Dietary supplements
• Kitchen: equipment, herbal teas, spices, instant meals, food for athletes
• Scented candles
• Household chemicals
• Clothing, jewelry (please note that for photoshoots involving people, longer lead times are required than for standard flat lays, due to session organization)
• Pet food and shampoos (I have a mixed-breed female dog and a domestic cat)
• Home workout equipment
• Lifestyle: gift cards, tickets, passes
• Books: business, self-improvement, mental health
• For adults: alcohol and erotic toys
• Additional equipment and explanatory fluids for cars (BMW and Peugeot)
• Electronics: small everyday use devices, phone, tablet, laptop parts.
Purchasing images from the post for commercial use under a Royalty-Free (RF) license:
Without markings (watermark or logo). This means that after downloading, the works can be used without restrictions in terms of industry, territory, or time.
One-time sale - 30 PLN net/piece (invoice VAT via useme)
When purchasing a larger quantity, price negotiation is possible, and a package agreement can be signed.
Additional promotion on the blog's social media and sidebar: "Worth reading":
Posting photos and links to the post created as part of cooperation with the advertiser on the blog's social media (Instagram, Facebook, Pinterest, Twitter) along with the price of additional broadcasting in the "Worth reading" block:
• broadcast 7 days - 40 PLN/ gross
• broadcast 14 days - 50 PLN/ gross
• broadcast 30 days - 100 PLN/ gross
Organization of a contest on the blog's social media, details in the contest tab
1. Products provided as part of barter must have a valid warranty or expiration date - minimum 3 months.
2. I do not accept samples or products previously tested by other testers that I have to return after testing.
3. I do not accept cooperation from companies that accept and approve violence against women, men, children, animals. They promote forced religion or advocate views contradictory to modern medicine, encourage tightening the law, or provoke hysteria in society.
4. To avoid conflicts due to mismatched products and dissatisfaction with cooperation, please first check the beauty profile in the "About me" tab or inquire via email whether there have been allergic reactions or other unpleasant side effects while using a product with a certain composition.
Barter cooperation in Internet
An online marketing campaign based on barter cooperation makes a lot of sense and has the potential for success for brands that are taking their first steps in the market or have a low advertising budget. Due to its low costs, it is currently one of the cheapest forms of online advertising that has the potential to bring profits and recognition to the company. Cooperation should, of course, be tailored to the creator who specializes in topics related to our industry. Nowadays, companies are willing to send their products to online creators, and in return, they enthusiastically write about the product and brand. Barter involves exchanging goods (brand) for promotional services (blogger). What can barter cooperation with a blogger look like? It is based on the principle of exchange. The brand offers the blogger the opportunity to use its products or services, the author tests them, and then reports on them on agreed-upon channels (it can be a blog, a profile on Facebook, Instagram, etc.). The brand gains exposure with a popular author, while the blogger can test new products or use services.
Positioning through blogging
One advantage bloggers have over influencers is their website, or blog. Blogs are a great tool for SEO in Google search engine. When a blogger publishes a post about a particular company and links to the brand's website in the content, the brand automatically gains SEO in the search engine. It is also a quick and cost-effective way to build position in Google search engine. Leyraa Blog has been created at the same address since 2015, which gives it a very strong position in Google today. Google is still the top search engine today, practically every internet user in Poland and worldwide knows it. When we think about a problem we want to solve, we instinctively check it on Google. Today, internet users search for reviews of cosmetics from people with similar skin types, as well as cosmetic reviews of hair products. They search for photos showing ready-made outfit ideas. Customers want to know the properties of dietary supplements, compare ingredients, and choose the one that best suits their needs. They can quickly find an answer to their questions by reading thematic blogs specializing in a particular field. The content of the post is always created in accordance with SEO principles, and keywords are always carefully chosen. In addition, the photos taken and placed in the post are always described, so that the audience can also find the post on the blog through Google Images.
