In today's digital age, an increasing number of websites collaborate with bloggers as part of sponsored activities. However, there is a subtle yet significant difference between sponsored content written by the blog's editorial team and an external article provided by a sponsor. It's worth understanding these differences to make an informed choice about the best service for your company.
Sponsored post written by Blog's Team:
Alignment with the blog's values: The editorial team ensures that the sponsored post aligns with the values and mission of the blog to maintain the trust of its readers.
Credibility: Despite the paid collaboration, the editorial team strives to maintain credibility and honesty in conveying information. Independence in writing the post allows for objectivity and integrity to be preserved.
Higher rate: Articles written by our editorial team are the result of meticulous work, research, and a commitment to quality and substance. Therefore, a fair price reflecting the efforts invested is justified. Each such article is the outcome of our team's effort and dedication aimed at providing readers with valuable and reliable content. We believe that the quality of our work is invaluable, and the corresponding price reflects our efforts and dedication.
External article provided by the sponsor:
Content provided by the sponsor: The external article is entirely created by the sponsor's in-house team or an agency collaborating with the sponsor. The content is often prepared with the promotion of a product or brand in mind.
Less editorial work: Unlike a sponsored post written by the blog's editorial team, editors do not spend as much time on the work; payment is made solely for providing advertising space on the blog. However, the editorial team still ensures the quality of the content and rejects unethical proposals to ensure that the post does not violate ethical principles or mislead readers.
Labeling: Such posts additionally include labeling - "External Material" or alternatively - "Partner Article." The sponsor can choose the preferred form.
Guidelines for posting content on the blog
As part of collaboration with companies, the blog accepts lifestyle-related content covering a wide range of topics. Permissible content includes:
Beauty: skincare and hair care products for both women and men, grooming accessories, and styling tools. Kitchen: equipment, nutrition, household chemicals.
Fashion: clothing, accessories, trends.
Pets: grooming and nutrition for pets.
Sports: educational information on outdoor workouts, collaborations with personal trainers, home workout equipment.
Information about current cultural events.
Education: areas such as business, self-improvement, mental health, including sexual health.
However, it's important to remember that there are also prohibited contents that will not be accepted on the blog. Among them are:
Promotion of companies endorsing patriarchal ideology and its consequences, such as lack of respect and violence against women, men, animals, or children.
Contents advocating for forced religion.
Promoting views contradicting contemporary medicine.
Urging for the tightening of laws, or provoking social hysteria.
Contents related to gambling, including advertisements for loans, credits, cryptocurrencies, or casinos.
All such mentioned contents will be rejected to ensure that readers have access to valuable and safe information.
The designation "Sponsored Post" for articles on the blog
An important matter we wish to emphasize is the necessity of strict compliance with the applicable laws and regulations in Poland regarding the publication of sponsored content. According to the requirements of the Office of Competition and Consumer Protection (UOKiK), every sponsored post must be clearly marked as "Sponsored Post" to ensure that readers are fully aware of the nature of the information being conveyed. Leyraa Blog, a brand with a history dating back eight years, enjoys a solid reputation and the trust of its readers. There is no room for vague or inaccurate practices. Sponsored posts are an integral part of our operations, but they must be transparently labeled to maintain our credibility and the trust of our community. Therefore, we ensure that every sponsored post is accompanied by the appropriate designation, underscoring our commitment to compliance with prevailing standards and legal regulations.
